The development of digital trend increasingly leads to mobile, more and more users access to various products and services through a handheld device that is dominated by iOS and Android.
Meanwhile, Microsoft's Windows Phone platform continues to decline until its global market share shrunk so 0.7 percent in the first quarter of 2016, according to the latest report from the research institute Gartner.
But Microsoft admitted to not worry. During his visit to Jakarta, Thursday (26/05/2016), the Microsoft CEO Satya Nadella stressed it did not focus on the hardware aspects of the mobility trend is being raised.
"We concentrate on the mobility of people and not the device. For example, through a cloud platform technology that allows users to work from anywhere," Nadella said while speaking at the event stage.
Director of Developer Experience and Evangelism Group Microsoft Indoneia, Anthonius Henricus acknowledged that pihakya is not focusing on the smartphone, due to see that the software (application) could be more empowering to users.
"Hence, Satya (Nadella) were saying that it is not the time to make the mobile device, but the device that makes people can be mobile," said Anthony.
Added by Anthony, the mobile realm dominated by iOS and Android still providing opportunities to Microsoft because the mobile services software giant is multiplatform alias accessible to all users of the gadget, both based on Windows Phone, iOS, and Android.
Multiplatform policy it calls also beneficial for developers because Microsoft can deliver products or services to the three platforms at once.
As an illustration of a multi-platform Microsoft, Anthonius Xamarin exemplifies the proposed acquisition, development platform provider that calls will facilitate developers to make apps for Windows Phone, Android and iOS together in one coding.
"So it is not about the operating system, but the applications running on top of the OS. That is where our focus. Not just easier for users, but also developers," said Anthony.
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